Touchline

Players plan a soccer team's training within a shared budget and limited coaching time.

Role: Design lead
Studio: Blueshift, 2025
Scope: Planning tool, Simulation UX
Industry: Healthcare, SaaS
Team: Paige Guggemos

I led design of the planning and simulation experience. Training priorities and the shared budget stay beside each plan, and the round's results show how the decisions played out.

Touchline is an anonymized version of a game I designed for a life sciences company to teach marketing across channels. I changed the domain and data to a soccer academy to protect confidential information. The design problem and my role are the same.

Touchline Academy HQ, with tiles for planning training, choosing resources, and reviewing results under the round's spending and coach capacity — The prototype lets you plan training for six soccer academy players with one budget and limited coaching time. Each round gives you scores to work from in the next plan. Open the prototype in a new tab

Touchline training planner in round three with all six academy players' cards showing training spend, estimated development points, and a ready check — Round three starts with the previous plans in place. Each player card shows spending and estimated development, and opens for editing.

The recording confirms round two and shows the results, with the academy moving from fourth place to first.

Maya's summary updates after four positioning and two first touch sessions are selected. Saving her plan updates the academy totals.

The review puts shared resources and player plans against the same budget. A final dialog confirms the round before the simulation runs.